A key to effective marketing is understanding what your customer wants and then give it to him. If you cannot meet his desires at least give the appearance that you can. This is Trump. He may not deliver the America of old, the one that was the king of the hill with no challengers, but he can certainly sell the concept of making it happen. He is a salesman of the wonder elixir that will bring back our total world supremacy. The problem is the elixir is Kool Aide. He is playing on our Paranoia. He has an excellent marketing team that identified our wants and needs. Trump gives America what it wants; a false hope that the rest of the world is not catching up with us. The truth though is we are no longer the last country standing after World War II and our grip on the world is loosening. The last war we won was in 1983 with our invasion of the tiny island/country of Grenada. We lost the wars in Vietnam and Korea.